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Apart from its exclusive brand stores in select cities, Imara also sells through Shoppers Stop stores across India. In the e-commerce space, the brand is available on its own website Imara.in and partner fashion portals, Myntra and Jabong.

Anuj Sethi, Senior Director, CRISIL Ratings said, “Our study of 63 firms (including 59 rated by CRISIL), which account for 70 percent of India’s home textiles exports, indicates that despite relief under MEIS this fiscal, average export incentives as a percentage of revenues will be lower by at least 200 bps,”

With its first exclusive store opened in July 2017 in Ranchi, the brand’s current distribution network comprises over 350 outlets and 45 plus key accounts stores. Seven is also sold online on Myntra, Jabong, etc, and its own portal, 7.life.

“Biba is our flagship brand, and we are looking to nearly double the stores from the present 246 stores,” Siddharth Bindra, Managing Director of Biba was quoted by PTI as saying..

Besides its own online store,Tyaani also has a flagship store in Mumbai.

Besides, India’s improved ranking on the World Bank’s ‘Ease of Doing Business’ ranking—moving up 30 places to rank 100 out of 190 countries—will boost foreign investment in the country, the Fitch group company said.

As per the Digital Retail 2020 report by Google and AT Kearney, India will see a 5x growth in the number of women shoppers by 2020 when they will be more than double their share of online spend.

While increasing its reach across channels, Seven plans to have 200 exclusive brand stores by 2020. Moreover, the brand is also eyeing global expansion.8TRUE BLUE

Apart from its exclusive brand stores in select cities, Imara also sells through Shoppers Stop stores across India. In the e-commerce space, the brand is available on its own website Imara.in and partner fashion portals, Myntra and Jabong.

Ali added, “The advent of international brands, the growing popularity of social media and e-commerce sites, rise in brand awareness, nuclear families, working women with high disposable incomes are the key growth drivers in the western wear segments for brands in the coming years.”

“We will be coming out a complete new range of products very soon,” Jain concluded.

“We recently had Deepika Padukone sighted wearing not one but two of our necklaces… We were flooded with orders for this same necklace and look and even though we hadn’t originally designed it this way. We created a new necklace to look and sit just like how Deepika wore it and the choker, affectionately dubbed ‘The Deepika choker’ by us, is a bestseller today,” Tandon told IANS.

Founded in 2016, Ms. Taken is a signature women’s western wear line by Bollywood diva Kriti Sanon. For her maiden fashion venture, Sanon has collaborated with Universal Sportsbiz Pvt. Ltd. (USPL), which also has other celebrity brands Wrogn and Imara. She has worked closely with the brand’s design team to curate her line. While launching her label, Sanon was quoted as saying that there are days when she simply wants to pair up a classic white tee with blue jeans and, for her, that is fashion. Ms. Taken is also a reflection of her sense and style. Though the women’s western wear segment in India is fairly challenging, the brand aims to offer a strong and compelling proposition.

Continuing to expand in the home market, the brand is now looking to spread its wings overseas also.13YWC

The Celebrity Effect

“By becoming a member, you will, by default, be offered 1 point on Rs 50 worth of shopping. These points will be redeemable the next time you shop. So, if you shop for Rs 3,000 you then gain 60 points which can be redeemed the next time you shop,” says Shanky Kumar.

“We are really not thinking of opening exclusive stores of Next Look right now as brand plays in the economy segment which is at bottom of the pyramid,” revealed Bhanjdeo.

Expansion Plans

Consumption Behaviour

The locations of Neeru’s exclusive stores include Hyderabad, Delhi, Chennai, Bengaluru, Vijaywada, Tirupati, Nellore, Vizag, Guntur, Mumbai, Lucknow, Nizamabad and Dubai.

When a category reaches a saturation point, it is upon the custodians of the category to bring in some innovation. The innovation in the women’s wear category is that of fusion wear. Bijaya Mukherji, head of women’s wear designat Being Human Clothing explained, “Traditionally women’s ethnic wear is more popular in India.

Vajor exercises a string of strategies for each objective, from creating awareness about the brand to keeping its potential audience engaged.

The company will not tie up with any of the online marketplaces, and will go solo for online sales, Einola said.

Obviously, men no longer feel shy in storming a female bastion.

Traditionally, in India, shopping for new clothes was reserved predominantly for festivals and occasions such as weddings, birthdays, festivals and other similar occasions. But, in recent past, the occasion wear market has witnessed aggressive growth fuelled by higher spending by the young and growing middle class of the country. With the boom in retail in the last few decades, urban India embraced consumerism and has since been brimming with brands offering the consumer an improved shopping experience. Traditionally, the occasion wear market was catered by either the unorganised players or the high-end designers. But, as the fashion and brand conscious young middle class started earning higher disposable income, this segment has emerged to be an attractive market. This has resulted in a slew of domestic and international brands focusing on this segment. The categories themselves have grown significantly.