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The development of the United Colors of Benetton sales network, which occupies prime positions in historic town centres and shopping centres, is supported by a significant programme of investments around the world. The new stores exploit highly modular settings to create spaces in which the collections, their colours and design are always at the centre of attention, and are presented in a retail context that is increasingly attractive, dynamic and interactive.22US POLO ASSN.

With globalisation and ethnic blurring, the term ‘occasion’ has also gone far beyond the traditional festivities to encompass a wider range of events. “So even if it is not the wedding season or family celebrations, it is the white-tie and black-tie occasions, Sunday brunches, and vacations that encourage people to opt for new looks,” says Singh.

The women’s wear market in India is emerging as a high growth potential market. International players are showing interest and it is becoming more organised. It is also estimated that it will grow at a higher rate than men’s wear in the country.

Domestic Retail Expansion Plans

Talking about the deciding factors, Gonsalves says, “There are multiple variables that go into this decision. It depends on the occasion they are dressing up, the amount they are willing to spend, the aesthetics they are looking for, etc. For example, a groom, looking for an outfit for the main event would prefer going to a bespoke brand as he would want the garment to be made to his perfect measurements and wouldn’t want to compromise on the comfort factor. He wouldn’t mind spending the extra buck if that would mean getting that perfect garment. Whereas the groomsman or relatives of the groom wouldn’t mind shopping at a luxury brand with ready sizes. Most of the grooms and their groomsmen come in looking for a new-age garment which breaks away from the cliché garments available in the market.”

Brand Mantra

Incorporated in 1989 and based in Mumbai, Kewal Kiran Clothing Limited today is one of the biggest fashion houses in India. The designs of the power brand, Killer are synonymous with the rebellious streak of youth. In 2002, generation gaps were lowered and so were the waist lines. Killer introduced low rise jeans followed by Shreds’ jeans in 2004 for the first time ever in India. Bleached, brushed, ripped, torn and even ridden with bullets, denims were moulded beyond imagination to give a whole new character to them. An authentic denim lifestyle brand, Killer is referred to in the market as a denim authority, known for its best in class products and award winning advertising campaigns like ‘Water Saver Jeans’ and #TogetherAsOne. Today, KKCL has over 308 stores in 183 cities. The group has also won many awards over the years like IAA Olive Crown Awards 2013, India EFFIE Award and so on.

The story of Jack & Jones began in 1990 when Bestseller first sold this carefully crafted collection at a fashion fair in Oslo, targeted at young men. The response exceeded all expectations and an iconic menswear brand was born. In the following years Jack & Jones manifested itself as one of the strongest jeans brands in the market and within a few years, the brand had several hundred stores.Vineet Gautam says Jack & Jones works with fabrics that complement every season since it aims to offer clothes that are highly functional, comfortable and easy to maintain

The brand targets men who want to flaunt their individual style statement.

On another front, Partner, P N Rao, Ketan Pishe feels that in metros like Delhi and Mumbai, certain sections of the society have always been exposed to domestic and international trends and always shopped for world-class fashion irrespective of the occasion.”

Ethnic Wear

Technology is positively contributing to almost all functions of the retail business like operations, supply chain management, marketing, customer accessibility, etc. E-commerce has allowed the brand to reach the consumers in places where physical stores are not feasible. Jack & Jones is currently working on its Omnichannel strategy.4LACOSTE

Retail Expansion Plans

The first Gap store opened in 1969 with a simple idea — to make it easy to find a good pair of jeans and based on a commitment to do more. Over the past 46 years, the brand has grown from a single store to a global fashion business, present in 90 countries worldwide.

The company also narrowed its losses to Rs 332.65 crore for the year ended March 2017 compared to the previous fiscal, the documents showed.

Women’s wear segment of the market is mostly dominated by unorganised players. But, recently many organised players have started showing interest in this segment. These organised players have realised the market potential and have aggressively grown over a short span of time with the help of e-commerce and other disruptive distribution channels. Increase in number of working women has resulted in increase in disposable income which in turn has fuelled this market segment. Globalisation coupled with fast fashion has resulted in awareness on fashion trends and styling. It has been estimated that the Rs 1,02,358 crore women’s wear market will grow at a CAGR of 11 per cent to reach Rs 2,89,518 crore in 2025. This growth will not only be limited to market size, but will also see a paradigm shift from non-branded to branded and ethnic wear to western wear as well.

Denims are the most popular casual wear product among women. They have demonstrated a promising growth at a CAGR of 18.5 per cent. Initially, the denim brands used to focus primarily on the men consumers, but with the change in the demand and preferences of women, they started catering to women consumers as well. Of late, stretch denims have seen a huge demand among women.

Panchal made an interesting point on the concept of fusion wear and said, “When fashion goes fusion, kurta becomes a tunic, dupatta becomes a stole, and salwar becomes a pair of trousers. Indian outfit can be given a western touch with creativity in waistlines, cuts in fabric, necklines, and other decorations. Indian prints can also be used in western outfits. Fusion wear comes with a variety and for people of all ages. Long skirts have become the fashion remake of traditional lehengas. Brides looking for the haute couture look are now going in for the Indo-western fusion look. Fusion bridal wear is mostly preferred by the NRI brides or by Indian brides who are getting married outside India.”

Singh acceded that a drastic exposure to social media platforms like Instagram, Pinterest and Facebook have shed a light on fashion influencers across the world. Citing examples such as red carpet looks from the Oscars to the Grammy’s and even Hollywood films like The Great Gatsby have now become inspirations for ceremonial dressing.

PROWL is a brand targeting young consumers who lead a high activity lifestyle, and are constantly on the move. They regularly transition from one activity to another and want to look awesome while doing it. PROWL aims to provide functional yet highly stylish clothing and accessories to fit the target consumer’s active lifestyles. The brand captures its purpose and proposition to consumers, in the tagline – ‘READY to MOVE’.

Retail Expansion Plans

The development of the United Colors of Benetton sales network, which occupies prime positions in historic town centres and shopping centres, is supported by a significant programme of investments around the world. The new stores exploit highly modular settings to create spaces in which the collections, their colours and design are always at the centre of attention, and are presented in a retail context that is increasingly attractive, dynamic and interactive.22US POLO ASSN.

And all of these styles are available in a dazzling array of 120 colors.

Increase in Demand for Bespoke Occasion Wear

Retail Expansion Plans: Lee Cooper had initiated pilot of EBOs in smaller towns over past 1 year and now, the brand plans to rapidly grow its presence of EBOs across select markets.