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Delhi's air quality in 'very poor' category
The air quality of Delhi has improved from 'severe' to 'very poor' category on Tuesday, with Air Quality Index (AQI) standing at 372, informed the System of Air Quality and Weather Forecasting And Research (SAFAR).
As per the Centre-run SAFAR, winds coming from the north west direction at 925 millibars (mb) are favourable for the transport of stubble related pollutants to Delhi. However, its impact on Delhi's PM2.5 has been reduced as wind speed has reduced.
"Today's share of crop residue burning is 30 per cent in PM2.5. AQI is likely to improve further but remains in the very poor category," said SAFAR.
On Monday, the AQI in the national capital stood at 432.
An AQI between 0-50 is considered good, 51-100 is satisfactory, 101-200 moderate, 201-300 poor, 301-400 very poor and 401-500 are marked as severe/hazardous.
(With inputs from ANI)
Also Read | FIR against Haryana farmers for burning stubble amid intense air pollution in Delhi-NCR
Sofie Willmott, Lead Retail Analyst at GlobalData, a leading data and analytics company, offers her view on this news; “The COVID-19 pandemic has given luxury brands a chance to step back and consider the high costs and environmental impact of attendees travelling across the world to watch catwalk shows, with Gucci being the first major brand to opt out, paving the way for others to follow suit and signifying the start of major change. The luxury fashion industry revolves around the twice-yearly major catwalk shows for spring summer and autumn winter collections and the alterations will ripple through the retail market affecting buying cycles, range planning, store stock, marketing campaigns and other related industries including publishing, PR, event planning, travel and so on.
Shoemaker Bata India Ltd on Monday reported a 56.68 percent decline in consolidated net profit at Rs 38.40 crore for the fourth quarter ended March 2020 due to COVID-19 induced lockdown. The company had posted a net profit of Rs 88.66 crore in January-March quarter a year ago, Bata India said in a BSE filing.
While it is hard to predict the post pandemic scenario, it can safely be stated it will take some time before things to come back to normal. In the meanwhile, players across the value chain can definitely utilise this time to up their career skills. We bring you a few basic steps that will help you prepare your brand/business to shine though the times of uncertainty that awaits us all.PrevNext11 KEEP UP THE COMMUNICATIONThe COVID-19 pandemic has tagged along massive shifts in consumer behaviour and it is utterly important for brands to change their behaviour with it. The foremost responsibility of any smart brand or retailer amidst this crisis is to keep communication lines open and build a relationship with both consumers and staff.
Note: The ability and speed to adapt to the new environment will be the key factor in determining the success of the brands.6Classic stores to experiential placesToday, brands need to make their physical stores instagrammable, sharable and relatable to entice millennials and Gen Z who breathe in the digital world. However, while doing this, they must stick to their brand’s DNA and core values. This will make the brand authentic and meaningful for the new generation.
Stefan Larsson, PVH President said, “Together, Daniel and Martijn have instilled a future-focused vision, putting consumers at its core and creating a product-driven culture. We are thankful for Daniel’s many years of strong leadership and great accomplishments. I have great confidence in Martijn as a leader with a deep understanding of the underlying value drivers of the business. His consumer-centric mindset and digitally focused leadership will successfully guide the next era of sustainable and profitable growth for Tommy Hilfiger and the European region.”
“The business has gone down to a great extent. For those in the export business, even if they have an order, there is no shipping as factories are shut. If the goods are ready, then the airlines are shut. They can’t send it out. Their stores aren’t in operation. So what has happened is it (lockdown) has led to cancellation of a lot of orders and huge monetary losses,” he told PTI.
To emerge as winners in the ‘new normal’ luxury companies have to understand the evolving expectations of consumers, their changing preferences and priorities. Luxury companies that restructure their business processes, relook at their value chain, rework on their product portfolio, redesign their distribution channels and redefine their communication strategies to embrace the new needs of the consumers will certainly emerge as champions.
Sharing his thoughts about the new brand revelation, Vinod Kumar Gupta, Managing Director, Dollar Industries Ltd. stated, “Our brand identity focuses on ‘Wear The Change’ which is aligned with our business ethics to constantly innovate and keep up with the trends and changing consumer needs. The reinvigorated brand identity will provide a new dynamism to the business profile internally, to the end customers and stakeholders.”
The COVID-19 pandemic will serve as a wake-up call for consumers to be more conscious of their product choices and behavior. If one goes by the early signals of this global health crisis, there is definitely an increase in consumer demand for products associated with trust, well-being and collective good, particularly in categories which come directly in contact with the human body such as food, beauty, personal care and even garments. As consumers spend less money but more consciously, the expectation for sustainable practices, fair working conditions and ethical standards will become increasingly important. During the pandemic, we have witnessed how consumers have been very encouraging of brands which have demonstrated social responsibility while prioritizing environmental sustainability.
People are expected to turn to more immunity boosting, personal hygiene and nutrition products, as well as wellness foods, in the post-COVID-19 world. “Consumers may hesitate to go shopping apparels even after stores open after the lockdown. As of now, sales are zero but even when the partial opening will start, apparel won’t be the first category to be on the shopping list,” Harminder Sahni, Founder and Managing Director, Wazir Advisors was quoted as saying.
Shift in Spending Patterns – A fair section of consumers do not rule out the possibility of a global recession after the after the pandemic. But the good news is that consumers are optimistic about increasing their share of expenses on non-essentials once the scourge of the virus is over. Yet for the time being, a fair section is pulling back on discretionary spending and it
The Novel Coronavirus has had a colossal impact on the world at large – apart from the humanitarian toll, the pandemic has exacted a huge economic cost as well. The only known preventive measures so far are santisation and social distancing. In order to slow and even limit the spread of novel coronavirus, social distancing has been made mandatory by the Indian Government at all public places. The recommendation is to avoid crowds and to stay six feet away from people in general.
“We are confident that following this unprecedented pause, our growth and profitability will continue to accelerate on the back of sustained focus on differentiated brands & customer experience across our concepts and strong expansion of the store network in the year ahead,” Noel further told PTI.
“The consumer will want to spend less and save more and due to limited disposable income, his/her affinity to value for money will also be high. S/he will want to buy products which are lasting,” he explained, adding that as a result of this pinched spending, consumers will experiment less and lean towards brands they trust, brands they have been loyal to for many years.