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Flipkart Group on Thursday announced it has invested Rs 260 crore to purchase a significant minority stake in Arvind Youth Brands, a subsidiary of Arvind Fashions (AFL).

the oversupply in the domestic market is likely to postpone demand normalcy until end-1HFY22. Conversely manmade fibres / synthetic players have the advantage of a lower cost compared to cotton players and therefore could see a better demand, as players look to blend synthetics more in the fabrics/apparels.

– Augmenting omnichannel presence to enhance accessibility and provide the safety and convenience of digital shopping

FabAlley, a home-grown western wear brand from the house of High Street Essentials Pvt. Ltd, launched Fab Fix – a data-driven product recommendation platform that curates fashion boxes suited to a customer’s individual style. This new solution housed on the brand’s website aims to give its customers a personalized shopping experience and ease their journey in an already cluttered online retail space.

For the vast majority of brands, retailers and clothing manufacturers it has seen a wipeout of the entire spring season but makers are confident trade will resume by fall, despite it looking very different.

It’s an ever-changing situation. This is mainly due to price degradation; however we will also witness demand deterioration going forward as stores close and people are staying home. Every event presents its own unique challenges. COVID-19 is unlike anything we have experienced in our lifetime. It presents different challenges to drought and fire.

– The industry should also consider developing a garments/ fashion accessories product market domestically. With 90 percent of those including zippers, buttons, needles, pullers, badges, lapel pins etc coming from China, there is a dire need to either indigenise their production or scout for alternative source suppliers.

– Sanitizing hands at the entrance and at all touchpoints across the store

V2 Retail has settled its payment-related dispute with an operational creditor and expects to come out of the insolvency proceedings, according to Ram Chandra Agarwal, the Chairman of the suspended board of the company. V2 Retail has made payment to the operational creditor, which had dragged it to NCLT, he said.

“There is no layoff till date. Bata has friendly HR policies,” Windlass told shareholders at the 87th annual general meeting of the company.

In addition to the individual benefits attributed to the fabrics, Almo Wear uses Swiss Textile Innovator, HEIQ’s revolutionary technology to incorporate enhanced odour control and an anti-microbial finish. This makes the products perfect for wearing in the tropical climate in India.

“They will also need to move with the times. Sustainability is no longer a ‘nice-to-have’, it is now an essential part of business, for everyone, everywhere. Manufacturers will need to shout about the changes they are making in terms of sustainable production, whether that is using less water, sustainable finishes or use of preferred fibres; sustainability matters. Currently trending is antibacterial and antimicrobial finishes as hygiene and virus prevention becomes a priority among consumers.”

The online fashion portal from India’s leading omnichannel lifestyle retailer announced the launch of kidswear on its website and app. This new category will offer over 30+ all-time favorite international and Indian, premium to luxury kidswear brands across apparel, footwear, sportswear, toys and other accessories. While our focus remains the 0-14 years apparel segment, our primary focus has been to build the infant wear and footwear business along with a few niche subcategories like ethnic wear and party wear.

In the wake of the pandemic, the company has also forayed into personal protective gear (PPG) category and launched its re-usable PPE coverall (Hz Series of Hazmats) and protective masks ‘Supermask’, deploying around one lakh workforce as it scales up manufacturing and distribution of these new products.

Bansal said it has de-grown by 75 percent, as customer preferences have changed grossly due to the current pandemic situation, washable products are on rise.

Dublish recollected how he and Sood, along with Dinesh KS, the founding partner of the company, went for hiking and trekking in Bengaluru in late 90s, an experience that taught them that an “explorer is somebody who is willing to embrace and not be fearful of the uncertainty and the unknown”.

Carlo Centonze, CEO, HEIQ Group said, “The confirmation of antiviral activity of HeiQ Viroblock against SARS-CoV-2 is an important milestone. This data forms part of our ongoing efforts to help provide textiles with greater levels of protection against viruses and contribute to efforts towards mitigation of the global pandemic.”

Trent said its operations have been impacted by the various COVID-19 pandemic related developments. It had temporary closed all stores, offices and warehouses as applicable under the lockdown regulations. However, food stores operated by joint venture/subsidiaries and their offices (to the extent required) and dealing in essentials continued to operate with significant measures to ensure the safety of colleagues, customers and associates.

Vijay Bhupathiraju, Retail Analyst at GlobalData, comments: “Brands need to continuously engage with consumers through social media channels and personalized messages to stay in contact and engage with their customers. They should continue to build trust by delivering messages addressing COVID-19 and social responsibility and advertise the safety and hygiene measures taken during the manufacturing process and in-stores to drive more consumers to the stores.”

RTW Retailwinds, Inc., an omnichannel specialty apparel retail platform for powerful celebrity and consumer brands, announced that it and its subsidiaries have filed voluntary petitions for relief under Chapter 11 of the Bankruptcy Code in the United States Bankruptcy Court for the District of New Jersey.

Apparel retail brand Madame plans to focus on sustainability model of business and will take to cost optimisation in the wake of the novel coronavirus pandemic, said Akhil Duggar Jain, Executive Director, Madame.

Brooks Brothers expects to complete the sale process in the next few months, pending court approval.

The fashion industry as a whole came together to support the cause of staying indoors and saluting the front line workers in order to not lose touch with their end consumers on social media. Social Media consumption has been higher than ever with 49 percent of the people stating it as their go-to solution for boredom.

“These are areas which we really have to work on. Very clearly, marketing is getting much more ROI driven and much more digital,” highlighted Kapoor.

While touch and feel was an inherent part of purchases at Titan, the brand has witnessed that the trust of the brand has hugely been instrumental in purchase decisions in COVID times. “Our store staff are extensively using video to demonstrate our jewellery to consumers. The situation has brought forth hitherto unknown capabilities just like it has triggered different consumption behaviour. We have made the national inventory visible to all our stores and shortly we are going to introduce joint video calling capabilities as well. We have also enabled image search along with various other new age technologies like AI and ML. We also are harnessing the power of social commerce like never before,” adds Krishnan Venkateswaran, Chief Digital & Information Officer, Titan Company.